Impacts of Screens and Television on children Research Paper

Impacts of Screens and Television on children - Research Paper Example And though many parents do not feel disturbed regarding this issue, pedestrians claim that the impact of screens can be really damaging for children`s psyche. Generally, children`s behaviour, sleeping patterns, academic performance, the level of aggression, and physical health are affected by enormous time over the screen. However in this paper I am going to prove that the time spent by children in front of screens and the quality of the media products consumed play a decisive role for the overall effect. One of the major negative consequences of the time spent in front of screens is the influence on brain development. Despite the fact that scientists learn more and more how exactly child`s brain is changing there is still no clear picture of the impact of external factors on its work. The plasticity, flexibility, and weak connections between neurons make it possible to influence and reshape child`s brain. Neuroscientists claim that long and repetitive stimulation influence emotional and cognitive development of kids in different ways. First it is possible to speak of establishing of certain â€Å"habits of mind† by recurrent activities. Second, lack of certain stimuli also results in the mode of brain work. Children from the early age need directed communication with close people, diverse and intensive linguistic environment, stimulating physical interaction, and relevant to their age academic opportunities to develop normally. At the same time lack of these stimuli and passi vity deprive children of valuable resources (Healy, 2011). As a result children will further feel difficulties with engaging into normal social activities, playing, and using their cognitive abilities on the full capacity. However, if parents can keep balance between these activities and control children`s time spent with screen media it is possible to keep balance. Many experts claim that excess of Television and other screen media influence negatively imagination of children because of

Online Marketing For Airline Industry Literature review

Online Marketing For Airline Industry - Literature review Example The use of online marketing is quite advantageous for the airline industry because it provides access to potential customers even in the most remote areas of the world. The internet is currently one of the most accessed tools of marketing in the world and because of this; online marketing carries with it a higher possibility of having access to more customers than other traditional means of marketing. Among the biggest advantages of online marketing for the airline industry is that it is not only done at a local level, its marketing campaigns are also done at a regional, national, and international level and this is one of the reasons why this means of marketing is one of the most successful of its kind worldwide. Online marketing is so efficient that it is able to compete effectively against other marketing strategies and in fact, it has an edge over them. When compared to other means of marketing, one is likely to find that online marketing is probably more popular than the others hence more returns to those companies that invest in it. This is means of marketing which most airline industries in the world should aspire to invest in because it is a guarantee of their success not only in the present, but also in the future. The online marketing of an airline company can be used as a means through which it can be able to attract the best talent to seek jobs within it. With some of the best people working for it, not only will such a company be able to offer excellent services, but its reputation is likely to grow, since the internet has become a means through which news travels fast. Making excellent job offers through the internet and acquiring good staff through it is a means to make the public more aware of the company. Because online marketing is one of the leading marketing strategies, this is where most companies and other institutions go to when they need to acquire people in to work for them. In addition, marketing online ensures that a company’s clients stay up to date with the current knowledge about it as well as ensuring that they take advantage of all offers that the company has to give, hence giving the company a competitive edge over other airlines. Online marketing ensures that an airline is able to make adjustments quickly, according to the changes in the marketing scene in the world and it does this for assisting its clients keep up to speed of things so that they do not lose any opportunities if there are any unexpected changes in the market. Online marketing provides a swift means through which individuals can easily be able to make connections with people and resources which they have need of in order receive the services they want from the airline companies. Context This paper discusses the need for companies in the airline industry to turn to the online marketing in order to reach more customers in the process of marketing their products. It deals with how these companies are moving from the old mode of market ing and relying heavily on new sources such as social networks. Instead of the impersonal marketing modes of the past, these companies have now realized that it is better to deal with potential customers on a more personal basis so that data that is more reliable can be collected. Due to the availability of a lot of data that is brought about by social networks and consumer websites, online marketing

Personality psychology Essay Example for Free

Personality psychology Essay Abstract Carl Gustav Jung has influenced many facets of modern psychology and counseling with his unique spiritual approach to personality theory. Herein lies a biographical address of Jungs life, a comprehensive overview of the principle tenets of his personality theories, and a Christian evaluation of his work. Specific attention is given to comparing and contrasting Jungs theory of a collective unconscious with a Christians understanding of the spiritual world. In addition, a guide is provided to Christians looking to mine Jungs work for techniques that might help their clients, while at the same time avoiding others that cannot coincide with orthodox Christian beliefs. EVALUATING JUNG FROM A CHRISTIAN PERSPECTIVE Evaluating Jung From A Christian Perspective Carl Jung lived a very interesting life, and has provided the fields of psychology and counseling with valuable perspective and insight. A modern Christian psychologist or counselor would do well to mine Jungs theories for useful application today. The difficulty is found in moving past Jungs cloud of mysticism and properly applying orthodox Christian beliefs to Jungs work. The Life Story of Jung Boyhood Carl Gustav Jung was born in 1875 in Kessnil, Switzerland (Jung, 1989). It is quite telling that very early in Jungs autobiography he describes how he came to his understanding of Jesus as a boy. Jung (1989) described how the natural dangers around his home led to untimely deaths, how his father presided over these funerals, and how Jung lost trust in Jesus because Jesus allowed or caused these people to die. He admits, â€Å"In later years and until my confirmation, I made every effort to force myself to take the required positive attitude to Christ. But I could never succeed in overcoming my secret distrust† (Jung, 1989, pp. 13-14). Jung wrote his autobiography while he was in his eighties and only a few years before he died. Either Jung was a little boy particularly sensitive to his faith, or as an old man he superimposed some of his mature hostility to Christianity onto his memories of early life. Either way, it seems Jung would admit that he was never a Christian. Another strange phenomenon in Jungs early life was a strange experience he described as occurring while he was around eight or nine years old and playing on a favorite rock he had: Often, when I was along, I saw down on this stone, and then began an imaginary game that went something like this: â€Å"I am sitting on top of this stone and it is underneath. † But the stone also could say â€Å"I† and think: â€Å"I am lying here on this slope and he is sitting on top of me. † The question then arose: â€Å"Am I the one who is sitting on the stone, or am I the stone on which he is sitting? † (Jung, 1989, p. 20) It is possible to dismiss this event as a childs whimsy and miss the significant dissociative quality that affected Jung. As if Jung anticipated this, he follows this memory with another even more emphatic. He carved a two-inch long manikin out of his school ruler, dressed it, made a stone for it, and secretly hid it in his attic (Jung, 1989). His thoughts show how divided and anxious his personality had become. â€Å"No one could discover my secret and destroy it. I felt safe, and the tormenting sense of being at odds with myself was gone† (Jung, 1989, p.21). This introspective dialogue confirms Jung struggled with a personality disorder himself. Young Adulthood and Parents Not surprisingly, these two themes of distrust toward Christianity and an increasingly manifest disorder continued into Jungs formative years. â€Å"As a school boy, Jung began to experience himself and be convinced that he was both the child he objectively seemed to be and also an authoritative wise old man who had lived in the eighteenth century† (Sollod, Wilson, Monte, 2009, p. 157). According to Sollod et al. (2009) while trying to understand himself, Jung also struggled with understanding his parents and his home life. Jungs father was a pastor of the Swiss Reformed Church who struggled with his own faith, and his mother seemed to possess two personalities. Sometimes she was a sweet mother and wife, and at other times she was a â€Å"witch, prophetess, and seeress who communicated with spirits† (Sollod et al. , 2009, p. 157). The two themes most obvious in young Jung are the same two themes that dominated the lives of his parents. EVALUATING JUNG FROM A CHRISTIAN PERSPECTIVE Adulthood. Later, Jung (1989) proved to be a good student and was considering a career as a medical man when he was strongly influenced by paranormal events in his house. Curious, he began to attend seances with his family and included these events in his doctoral thesis. After finishing that, Jung (1989) says, â€Å"On December 10, 1900, I took up my post as assistant at Burgholzi Mental Hospital, Zurich† (p. 111). It was there Jung became interested in the mentally ill and Freuds work. Freud and Jung became close, and Jung learned much from Freud. However, a bitterness developed between them and they began to break apart. Sollod et al. explains: By 1913, the break with Freud and the Freudians had become permanent. As we have seen, this period also signaled Jungs development of the most distinctive aspects of his own theorizing and his own personal voyage into the depths of what he termed the â€Å"collective unconscious. † (2009, p. 159) From this association and then public break with Freud, Jung and his ideas began to gain in popularity. He began to develop many independent theories in addition to the collective unconscious, but the basis of his personality theories remain rooted in Freudian thought. Still, most of Jungs theories were inspired from his own personal, spiritual experiences (Boa, 2004, p. 97). Jungs Theories The Collective Unconscious It is good to begin discussing Jungs theories in relation to his break with Freud. We can draw from our understanding of Freud the concepts of psycho-sexual unconscious drives, repression, and the id, ego, and superego to gain an understanding of where Jung began. Jung looked deeper into the concept of the unconscious and found a collective element there: If we analyze the persona we remove the mask and discover that what appeared to be an individual is at bottom collective. We thus trace â€Å"the Little God of the World† back to his origin, that is, to a personification of the collective psyche. Finally, to our astonishment, we realize that the persona was only the mask of the collective psyche. Whether we follow Freud and reduce the primary impulse to sexuality, or Adler and reduce it to the elementary desire for power, or reduce it to the general principle of the collective psyche which contains the principles of both Freud and Adler, we arrive at the same result: namely, the dissolution of the personal into the collective. (Jung, 2008, p.38) Jung believed this collective unconscious was a natural result of the evolutionary process in humans, and therefore â€Å"is morally and aesthetically neutral and should not be regarded as an enemy to be avoided† (Boa, 2004, p. 97). Christian Response To The Collective Unconscious Jungs collective unconscious might excite the Christian who is thinking of the biblical descriptions of angels, demons, heaven, hell, and the entire spiritual world. Is Jung tapping into a part of all of us that comprehends these spiritual things? Both the Christians understanding of the spiritual world and Jungs collective unconscious are unseen. And both views believe all humanity participates or will participate in their unseen world. However, Jungs view is specifically amoral, whereas Scripture describes Gods revealed morality for humans in the material world and angels and demons in the spirit world (2 Pet 2:410 NASB). For the collective unconscious to encompass all the Christian understands about the spiritual world, it would have to be under Gods authority and therefore moral. A Christian understands God as eternal, omnipotent, omniscient, and omnibenevolent, and thus God would have sovereignty over the collective unconscious if it did exist. In addition, a Christians understanding of the spirit world is that it exists as a real space even though it cannot be seen. A Christian believes this spirit world cannot be entered by a human voluntarily. These two beliefs are antithetical to Jungs understanding of the collective unconscious. Not only does Jung claim to have voluntarily entered the collective unconscious, but much of his later work is based on his return from this place including a mysterious little red book. His writings in that red book were very different from most of his professional work: Instead, the book was a kind of phantasmagoric morality play, driven by Jungs own wish not just to chart a course out of the mangrove swamp of his inner world but also to take some of its riches with him. It was this last part – the idea that a person might move beneficially between the poles of the rational and irrational, the light and the dark, the conscious and the unconscious – that provided the germ for his later work and for what analytical psychology would become. (Corbett, 2009,  ¶ 16). The orthodox Christian is forced to conclude that Jungs theory of a collective unconscious has no bearing on the reality of the spiritual world. Archetypes Jung, however, believed in the reality of the collective unconscious and devoted much of his life to its experience and study. From this work came his understanding of archetypes. He defined archetypes loosely as primal images and experiences shared in humanitys unconscious world (Sollod et al. , 2009, pp. 161-162). These archetypes include names such as the Mother, the Trickster, the Shadow, the Hero, the Anima, and the Animus. Freud believed archetypes on the unconscious side and instincts on the conscious side combined to drive a human (Boa, 2004, p. 159). Or, put another way, Daryl Sharp (2001) explains an archetype is â€Å" a universal tendency to form certain ideas and images and to behave in certain ways. Instincts are the physiological counterparts of archetypes† (p. 14). The general and inclusive nature of the collective unconscious and archetypes made Jung popular among secular and religious spiritualists. Here was a theory they could united behind and put its tenets to work in a practical psychology. Christian Response To The Archetypes Jung easily used the idea of archetypes to interact with Christianity. All of the major historical figures and many icons associated with Christianity can all be explained through archetypes. However at its core Jungs creation of archetypes is not compatible with Christianity as Boa (2004) explains: Disagreement exists among theologians as to whether Jungs system repudiates or is compatible with Christianity, some arguing that it undermines biblical authority, and others claiming that it illuminates and enhances the Christian message. However, the psychological interpretation of Christianity in works like Symbols of Transformation and Answer to Job denounces the scriptural portrait of Yahweh and Christ and rejects traditional Christianity as inadequate for modern culture. (p. 101) The orthodox Christian must not reduce God to the status of one archetype among many, and is encouraged to view the historical figures mentioned in the Bible as literal. One may also study Jung further to read of his aversion to orthodox Christianity more clearly. Word Association Test. Whereas Freud relied on hypnosis and forcing a subject to concentrate to draw out unconscious tangles in a person, Jung developed a word association test. Jung would provide the subject with a card with a stimulus word written on it, would ask the subject to respond to the word, and would record reaction times. This method was very successful in identifying unconscious problems. Jung would later improve on this technique to measure more physical responses from the subject (Sollod et al. , 2009, p. 148). Christian Response To The Word Association Test. Jungs word association test would be improved on and expanded to the many different versions of psychological tests we see today. This method, and methods like it, are useful in determining where a client might need to focus or might be hurting and not realize it. This test would be particularly useful with children or with clients who are unaware of the nature of their psychological baggage. Unlike the incompatable differences associated with the collective unconscious and archetypes theories, the word association test is a useful tool that any Christian should consider. The Introvert and the Extrovert. Jung also developed a model for understanding personality types by observing the differences between Freud and Adler. Jung believed there was a continuum between introversion and extroversion and that everyone fell on a different place on that continuum. Jung also broke those two general types into more specific types, and used this model to fit personalities into categories (Sollod et al. , 2009, pp. 166-171). Later Hans Eysenck, influenced by behaviorist and cognitive schools of thought regarding personality theory, expanded on Jungs ideas of introversion and extroversion. He performed tests that partially confirmed the basis of Jungs descriptions, and then described how the ideas Jung postulated had been around since the times of ancient Greece. Nevertheless, Eysencks evaluation and expansion of Jungs work has led to an understanding of personality types that is useful today Sollod et al. , 2009, pp. 501-506). In addition, â€Å"Web sites based on the dimensions Jung outlined have proliferated, and one can find a number of well-researched tests of Jungian types. Foremost among these are the Myers-Briggs test and the Kiersey temperament survey† (Sollod et al. , 2009, p. 170). Christian Response To The Introvert and Extrovert Types Similar to the word association test, Jungs formulation and the subsequent development of personalty type theories based on introversion and extroversion are helpful diagnostic tools. While observing the view that a human does not completely fit into a single personality type, and humans personalities change, these tools should be utilized in a modern psychology or counseling setting in addition to usual methods. A Christian can counsel another Christian with scripture in truth and love while better understanding that client in terms of their general personality bent. Summary There is no doubt that Carl Gustav Jung lived a troubled life and regularly interacted with the occult. Were he alive today, its likely the fields of psychology and counseling would treat him more as a patient than a contributor. Nevertheless, his ideas and views help shape each of those fields and influenced many others who also helped shape those fields. A Christian would do well to mine Jungs life and work through a filer of orthodox belief. Even though Jung was a nonbeliever, a troubled man, and was hostile to orthodox Christianity, his unique insights are still useful in doing Gods will in todays world. After studying Jung, a counselor is better equipped to help people. References Boa, K. (2004). Augustine to Freud: What theologians psychologists tell us about human nature and why it matters. Nashville, TN: BH Publishing Group. Corbett, S. (2009, September 16). The Holy Grail of the Unconscious. The New York Times. Retrieved from http://www. nytimes. com Jung, C. (2008). The Conception of the Unconscious. In M. W. Schustack H. S. Friedman (Eds. ), The Personality Reader, (2nd ed. , pp. 36-40). Boston, MA: Pearson Education, Inc. Jung, C. (1989). Memories, Dreams, Reflections. New York: Vintage Books. Sharp, D. (2001). Digesting Jung: Food for the journey. Toronto, ON: Inner City Books. Sollod, R. N. , Wilson J. P. , Monte C. F. (2009). Beneath The Mask? : An introduction to theories of personality (8th ed. ). Hoboken, NJ: John Wiley Sons.

Classification Of Marketing Research Designs

Classification Of Marketing Research Designs A research design is a model or blueprint for concluding the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problems. Although a broad approach to the problem has already been developed, the research specifies the details- the nuts and bolts- of implementing the approach. A research design lays the foundation for conducting the project. A good research design will ensure that the marketing research project is conducted effectively and efficiently. Classification of Marketing Research Designs Research Design Conclusive Research Design Exploratory Research Design Descriptive Research Casual Research Cross-sectional Design Longitudinal Design Single Cross sectional Design Multiple Cross Sectional Design Exploratory Research: It is a type of research design whose primary objective is the provision of insights into and comprehension of the problem situation confronting the researcher. Conclusive Research: Research designed to assist the decision maker in determining, evaluating and selecting the best course of action to take in a given situation. Cross-sectional Design: A type of research design involving the collection of information from any given sample of population elements only once. Single cross-sectional design: A cross-sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once. Multiple cross-sectional designs: A cross-sectional design in which there are two or more samples of respondents and information from each sample is obtained only once. Longitudinal designs: A type of research design involving a fixed sample of population elements that is measured repeatedly on the same variables. The sample remains the same over time, thus providing a series of pictures which, when viewed together, portray a vivid illustration of the situation and the changes that are taking place over time. Panel: A sample of respondents who have agreed to provide information at specified intervals over an extended period No Is the need for marketing research justified? Yes Define the research objectives Identify data needs No Are suitable data resources available? Identify data sources Yes No Are some secondary resources capable of providing all data needed Yes Choose appropriate design and data collection method Obtain the secondary data Design research instrument Identify the sample Collect data including any relevant secondary data Analyze and interpret data Terminate project Present research findings. Step 1: Justify the Need for Marketing Research A logical starting point for discussing the marketing research process is the issue of whether to conduct a proposed research project. Four considerations influence the decision: the potential usefulness of the research results: managements attitudes toward the research: the resources available for implementing the research results: and the costs of the research projects versus the benefits. Step 2: Define the Research Objective Questions about what we want to find out and why are crucial to the effectiveness of any project. Indeed, our discussion of whether or not of research project is worthwhile assumed that the research purpose was well defined. We cannot meaningfully evaluate the costs and potential benefits of research unless we have clearly established the answers to what and why. Step 3: Identify Data Needs Identifying specific data needs means scrutinizing the research purpose and listing the kinds of data required to accomplish that purpose. Step 4: Identify Data Sources After identifying data needs, the next logical step is to locate sources capable of providing the data. The relative ease or difficulty of locating data sources will depend on the nature of the information desired. Secondary Data are data that have already been collected by and are readily available from other sources. Primary data are data collected for specific research needs. The importance of time frame. If no resource is available for the kinds of data needed in a particular project within the time frame, the company should abandon the research project at this stage rather than pursue it further: the results will undoubtedly worth it. Step 5: Choose an Appropriate Research Design and Data Collection Method After determining the research objectives and the nature of the data to be collected, the researchers must choose an appropriate research design, which in turn will influence what tasks they will perform in the remainder of the project. The research design may be exploratory or conclusive. Exploratory Research helps researchers gain some initial insights and may pave the way for future research. For instance, an industrial product firm wishing to generate some ideas for improving its product line can do so through informal discussions with selected customers and distributors. Conclusive Research helps researchers verify insights and select the appropriate course of action. Conclusive research can be either descriptive or experimental. A research proposal is a document that briefly describes the purpose and scope, specific objectives, sample designs, data collection procedures, data analysis plan, timetable and estimated cost for the contemplated project. Step 6: Design the Research Instrument The step of developing the data collection instrument or formed is relevant when a research project requires primary data collection. Although designing a data collection form may appear easy, certain aspects of the form, if not handled carefully, can seriously affect the quality and nature of the data. Step 7: Identify the Sample Designing a sample to collect primary data means clearly specifying who, or which units, should provide the needed data. This step may offer some general guidance for designing the sample. The method of choosing individuals depends on whether a profitable or non profitable sampling method is used. In a Profitable Sample, each component in a population has a known, non-zero chance of inclusion. Non Profitable Sampling is a subjective procedure in which the probability of selection for each population unit is known beforehand. Step 8: Collect the Data Once the data collection form and sample research are ready the next step is to collect the data. Before data analysis can begin, the responses generated by the data collection procedures must be checked for completeness, consistency and adherence to pre specified instructions. The process of examining the responses and taking the necessary corrective action to ensure they are of high quality is called editing. The edited responses also need to be put into a form that is ready for analysis. This transformation is called coding. Step 9: Analyze and Interpret the Data Analysis and interpretation are integral parts of marketing research. The types of analysis permissible in a project depend on the nature of the data, which in turn can be affected by factors such as the type of data collection used. Step 10: Present Research findings The last step in the marketing research process is to prepare a report that communicates the result of the research to decision makers. This step is critical to the process. Only through a clear and convincing report can the findings and conclusions reached by the market researcher be implemented. Marketing Research for the BK Broiler Chicken Sandwich Step 1: Justify the need for Marketing Research In 1998 the BK Broiler chicken sandwich was suffering from low sales. BK needed research to identify and develop a winning positioning strategy that would appeal to women. In short, the proposed research project appeared to be worthwhile not only because the results were needed, but also because adequate resources were available to implement the research results. Step 2: Define the Research Objective The main objective of the research project was to find out what would be the best way to position a new broiled chicken sandwich among the target market. The proposed sandwich was smaller than the current one, had fewer fat grams and used whole muscle product as opposed to the existing formed-chicken patty. The sandwich was made with a corn-dusted bun, used Savory Grill sauce, and was topped with shredded vegetables. Thus the primary purpose was to obtain consumer reactions to four different ways to position the new chicken sandwich in the marketplace. The four positioning considered for the concept/taste test were: Choice White Meat/Chicken Breast Backyard BBQ Taste Marinated Special Blend/Home style Taste Competitive Claim (concept only) Step 3 and 4: Identify Data Needs and Data Sources BKs data requirements fell into four classes: Purchase Intention Measures-The purchase intention measure was to be used to assess the likelihood that respondents would buy the sandwich. Overall Product Diagnostics-BK wanted to obtain data to understand the reasons underlying the intended purchase measures. Of interest to BKs product management were consumers overall judgements of the product concept, measuring uniqueness or differentiation from other products, inherent interest, and value for the money. Attribute Diagnostics-To focus further positioning and development efforts. BK needed data about specific product attributes that led people to buy chicken sandwiches. Respondent Profiling Variables-Data on demographics were deemed important to understanding customers fast-food eating habits. Step 5: Choose an Appropriate Research Design BK hired an outside research agency to design and execute the marketing research study. The project was basically conclusive experimental research. BK and the research agency were clear about the types of information they wanted. Step 6: Design the Research Instrument or Form- The agency developed a well structured questionnaire to collect the necessary data about the concept and the respondents. It consisted the following: Pre-recruiting screening questions Concept evaluation questions (only for qualified respondents) Taste test (only for those who gave neutral or positive responses to the concept) Classification questions Step 7: Identify the Sample The sample for this study was identified earlier as a group who had eaten chicken in a fast-food restaurant at least once in the past 3 months. The sample consisted of the following: Approximately 65% female and 35% male(skewed toward women to reflect the expected user base for the new broiled chicken sandwich) Approximately 50% ages 18 to 34 and 50% ages 35 to 54 Approximately 50% BK users and 50% non-BK users(within the past 4 weeks) Step 8: Collect the Data A total of 835 interviews were conducted among pre-recruited consumers at malls in 10 different geographic locations. Approximately 150 taste tests were conducted for the first three positioning. Step 9: Analyze and Interpret the Data The study found that interest in trying the product was driven by a positive pre-disposition toward the chicken sandwich, as well as how appetizing the product looked (in the picture).In the Taste Test Study, consumers rated the product very favorably. Step 10: Present Research Findings to Decision Makers Based on these findings, BKs Consumer Research Group recommended the Choice White Meat/Chicken Breast positioning. The sandwich performed well among women (the intended target market) and among non-BK users and the 35 to 54 age group rated the sandwich very favorably. However, the researchers also suggested that additional studies were needed to determine the best name and price for the sandwich. Purchase intent for BK Broiler Chicken Sandwich choice White Meat/ Chicken Breast Positioning Among Key Subgroups Choice White Meat/Chicken Breast positioning generated the highest level of definitely would buy/ probably would buy purchase intent scores. Of the total 208 respondents who were exposed to the Choice White Meat positioning, 43% rated it as definitely would buy and 83% rated it as definitely or probably would buy. To measure purchase intention, the respondents were asked: How likely would you be to buy this product if it were available at Burger King? Definitely would buy 5 Probably would buy 4 Might or might not buy 3 Probably would not buy 2 Definitely would not buy 1 TYPES OF RESEARCH DATA PRIMARY VERSUS SECONDARY DATA Primary data are originated by at researcher for the purpose of addressing the problem at hand. The collection of primary data involves all six steps of the marketing research process. Obtaining primary data can be expensive and time consuming. Secondary data are data that have already been collected for purposes other than the problem at hand. These data can be located quickly and inexpensively. A comparison of primary and secondary data Primary Data Secondary Data Collection Purpose For the problem at hand For other problems Collection Process Very involved Rapid and easy Collection Cost High Relatively low Collection Time Long Short ADVANTAGES AND USES OF SECONDARY DATA Identify the problem. Better define the problem. Develop an approach to the problem. Formulate an appropriate research design. Answer certain research questions and test some hypothesis. Interpret primary data more insightfully. The general rule that is followed is: Examination of available secondary data is a prerequisite to the collection of primary data. Start with secondary data. Proceed to primary data only when the secondary data resources have been exhausted or yield marginal returns. DISADVANTAGES OF SECONDARY DATA The objectives, nature, and methods used to collect the secondary data may not be appropriate to the present situation. It may be lacking in accuracy. It may not be completely correct or dependable. Before using secondary data, it is important to evaluate them on the above mentioned factors. Classification of Secondary Data Ready to Use Syndicated Services Computerized Databases Requires further Processing Published Materials External Internal Secondary data Internal Data are those generated within the organization which conducts the research. This information may be available in a ready-to use format, such as information routinely supplied by the management decision support system. For example: Extensive analysis was conducted on internal secondary data in the department store patronage project. This provided several rich insights. For example, sales were analyzed. To obtain: Sales by product line. Sales by major department. Sales by specific stores. Sales by geographical region. Sales by cash versus credit purchases. Sales in specific time periods. Sales by size of purchase. Sales trends in many of these classifications. External Data are those generated by sources outside the organization. These data are present in the form of published material, databases or information that are available by syndicate services. Before collecting external secondary data, it is useful to analyze internal secondary data. Database Marketing involves the usage of computers to attract and identify customer and purchase details. This secondary information serves as the foundation for marketing programs or as an internal source of information related to customer behavior. For many companies, the first step in creating a database is to transfer raw sales information. Published Secondary Data Published Secondary Data General Business Sources Government Sources Indexes Directories Census Data Other Government Publications Statistical Data Guides General Business Data Businesses publish a lot of information in the form of books, periodicals, journals, magazines, news papers and trade literature. This information can be located by using guides, directories and indexes. Sources are also available for identifying statistical data. Guides Guides are an excellent source of standard or recurring information. A guide may help identify other major sources of directories trade associations and trade publications. Guides are one of the first sources a researcher should consult. Some of the most useful are the American Marketing Association Bibliography Series, Business Information Sources, Data Sources for Business and Market Analysis, and Encyclopedia of Business Information Sources. Directories Directories are helpful for identifying individuals or organizations that collect specific data. Some of the important directories include Directories in Print, Consultants and Consulting Organizations Directory, Encyclopedia of Associations, Studies and Surveys, and Research Services Directory. Indexes It is possible to locate information on a particular topic in several different publications using an index. Indexes can, therefore, increase the efficiency of the search process. Other Government Publications In addition to the census, the federal government collects and publishes a great deal of statistical data. The more useful publications are Business Conditions Digest Business Statistics, Index to Publications, Statistical Abstract of the United States, and Survey of Current Business. Classification of Computerized Databases Computerized Databases Bibliographic Databases Numeric Databases Full-text Databases Special-Purpose Databases Directory Databases Internet Offline Online Online database consist of a central data bank, which is accessed with a computer via a telecommunications network. Internet Databases can be accessed, located, and analysed on the internet. The data can be downloaded from the internet and stored in a computer or an auxiliary storage device. Offline databases make the information available on diskettes and CD-ROM disks. Thus, offline databases can be accessed at the users location without the use of an external telecommunications network. Sources of International Secondary Data International Secondary Data International Organizations Domestic Organizations in the U.S. Organizations in Foreign Countries International Organizations in the U.S, Government Sources Non Government Sources Governments Trade Associations A wide variety of secondary data are available for international marketing research. As in the case of domestic research, the problem is not one of lack of data but of the plethora of information available, and it is useful to classify the various sources as shown in the diagram above. Domestic organizations in the United States, both government and non-governmental source, can provide valuable secondary international data. The important government sources are The Department of Commerce, The Agency for International Development, The Small Business Administration, the Export-Import Bank of the United States, The Department of Agriculture Department of State, Department of Labor, and The Port Authority of New York and New Jersey. The Department of Commerce offers not only a number of publications, but also a variety of services as illustrated in the above diagram. Classification of Marketing Research Data Marketing Research Data Secondary Data Primary Data Quantitative Data Qualitative Data Descriptive Survey Data Experimental Data Observational and Other Data Casual Qualitative Research provide a clear perception of a situation and understanding of the problem setting using unstructured, exploratory research methodologies based on little samples. Quantitative Research is a research methodology that looks out to quantify a particular data and apply some of statically analysis. Quantitative versus Qualitative Research Qualitative Research Quantitative Research Objective To gain a qualitative objective of the underlying reasons and motivations. To quantify the data and generalize the results from the sample to the population of interest. Sample Small number of no representative cases. Large number of representative cases. Data Collection Unstructured Structured Data Analysis Non statistical Statistical Outcome Develop an initial understanding Recommend a final course of action. Classification of Qualitative Research Procedures Qualitative Research Procedures Indirect (Disguised) Direct (No disguised) Projective Techniques Depth Interviews Focus Groups Association Techniques Expressive Techniques Completion Techniques Construction Techniques Direct Approach A type of research in which the purposes of the project are made known to the respondent or are obvious, given the nature of the interview Indirect Approach A type of research in which the main purposes of the project are masked from the respondents Focus Group Interview An interview conducted by a well trained moderator in a nonstructural and natural manner with a very little group of respondents. The moderators lead the discussion. The main purpose of focus groups is to gain insights by listening to a group of people from the appropriate target market talk about issues of interest to the researcher. Characteristics Group Size 8 to 12 Group Composition Homogeneous; respondents prescreened Physical setting Relaxed, informal atmosphere Time duration 1 to 3 hours Recording Use of audiocassettes and videotapes Moderator Observational, interpersonal, and communication skills of the moderator. Depth Interviews An unstructured, straight forward, personal interview in which a single respondent is probed by a highly trained interviewer to uncover fundamental motivations, beliefs, attitudes, and feelings on a topic Focus Groups versus Depth Interviews Characteristic Focus Groups Depth Interviews Group synergy and dynamics + Peer pressure/group influence + Client involvement + Generation of innovative ideas + In-depth probing of individuals + Uncovering hidden motives + Discussion of sensitive topics + Interviewing respondents who are competitors + Interviewing respondents who are professionals + Scheduling of respondents + Amount of information + Bias in moderation and interpretation + Cost per respondent + Projective Techniques An unstructured and indirect form of questioning encourages the respondents to project their fundamental motivations, beliefs, attitudes, or feelings regarding the issues of concern. Advantages and Disadvantages of Projective Techniques Projective techniques have a major advantage over the unstructured direct techniques. They may elicit responses that subjects would be unwilling or unable to give if they knew the purpose of the study. At times, in direct questioning, the respondent may intentionally or unintentionally misunderstand or mislead the researcher. In these cases, projective techniques can increase the validity of responses by disguising the purpose. This is particularly true when the issues to be addressed are personal, sensitive or subject to social norms. Projective techniques are also helpful when underlying motivations, beliefs and attitudes are operating at a subconscious level. Projective techniques suffer from many of the demerits of unstructured direct techniques, but to a greater extent. These techniques generally require personal interviews with highly trained interviewers. Skilled interpreters are also required to analyze the responses. Hence, they tend to be expensive. Some projective techniques, such as role playing, require respondents to engage in unusual behavior. In such cases, the researcher may assume that respondents who agree to participate are themselves unusual in some way. Therefore, they may not be representative of the population of interest. Association Techniques It is a type of technique where the respondent is presented with a stimulus and asked to react with the first thing that comes to the respondents mind Word Association A projective technique in which respondents are presented one at a time with a list of words. After each word, they are asked to give the first word that comes to mind. Completion Techniques In completion techniques, the respondent is asked to complete an incomplete stimulus situation. Common completion techniques in marketing research are sentence completion and story completion. Sentence Completion It is similar to word association. Respondents are given incomplete sentences and asked to complete them. Generally, they are asked to use the first word or phrase that comes to mind. Story Completion A projective technique in which the respondents are provided with part of a story and required to give the conclusion in their own words Construction Techniques They are closely related to completion techniques. Construction techniques require the respondent to construct a response in the form of a story, dialogue, or description. In a construction technique, the researcher provides less initial structure to the respondent than in a completion technique. The 2 main construction techniques are (1) Picture response (2) Cartoons Picture Response A projective technique in which the respondent is shown a picture and asked to tell a story describing it Cartoon Tests Cartoon characters are shown in a specific situation related to the problem. The respondents are asked to indicate the dialogue that one cartoon character might make in response to the comments of another character. Expressive Techniques In expressive techniques, respondents are presented with a verbal or visual situation and asked to relate the feelings and attitudes of other people to the situation. The respondents express not their own feelings or attitudes, but those of others. The 2 main expressive techniques are role playing and third-person technique. Role Playing In role playing, respondents are asked to play the role or assume the behavior of someone else. The researcher assumes that the respondents will project their own feelings into the role. These can then be uncovered by analyzing the response. Third-Person Technique A projective technique in which the respondent is presented with a verbal or visual situation and asked to relate the beliefs and attitudes of a third person to the situation. This third person may be a friend, neighbor, colleague, or a typical person. INTRODUCTION History of Marketing Research Pioneers Marketing Research as an organized business activity began between 1910 and 1920. The appointment of Charles Collidge Parlin as manager of the Commercial Research Division of the Advertising Department of the Curtis Publishing Company in 1911 is generally noted to be the beginning of marketing research. Parlins success led several industrial firms and advertising media to establish research divisions. In 1915, the United States Rubber Company hired Dr. Paul H. Nystrom to manage a newly established Department of Commercial Research. In 1917, Swift and Company hired Dr. Louis D. H. Weld from Yale University to become manager of their Commercial Research Department. In 1919, Professor C.S. Duncan of the University of Chicago published Commercial Research: An Outline of Working Principles, considered to be the first major book on commercial research. In 1921, Percival Whites Market Analysis was published; the first research book to gain a large readership, it went through several editions. Market Research and Analysis by Lyndon O. Brown, published in 1937, became one of the most popular college textbooks of the period, reflecting the growing interest in marketing research on the college campus. After 1940, numerous research textbooks were published and the number of business schools offering research courses grew rapidly. Following World War II, the growth of marketing research increased dramatically. By 1948, more than two hundred Marketing Research organizations had been created in the United States. An estimated $50 million was spent on marketing research activities in 1947. Over the next three decades this expenditure level increased more than tenfold (Kinnear, 1991). Marketing Research vs. Market Research These terms often are used interchangeably, but technically there is a difference. Market research deals specifically with the gathering of information about a markets size and trends. Marketing research covers a wider range of activities. While it may involve market research, marketing research is a more general systematic process that can be applied to a variety of marketing problems. The Value of Information Information can be useful, but what determines its real value to the organization? In general, the value of information is determined by: The ability and willingness to act on the information. The accuracy of the information. The level of indecisiveness that would exist without the information. The amount of

Imagination In Morte D Arthur :: essays research papers

Imagination in Morte D' Arthur A recurring theme in Sir Thomas Malory's Morte d' Arthur is the use of imaginative descriptions of characters and settings. Imagination is what the reader of the story must use to form his or her own mental images of a situation, and the better the storyteller is, the clearer the mental image. His descriptions, ranging from horrific to chivalrous, always manage to draw the reader into the story and make him or her an active participant, usually knowing a bit more than the characters about their own fates. Malory employs many literary techniques, but perhaps his most prominent is his use of imagination.   Ã‚  Ã‚  Ã‚  Ã‚  When the exerpt begins, King Arthur is having a nightmare involving falling into a pit of serpents. Malory describes the scene in Arthur's head as if the reader were there with him. What separates the reader from the character is the fact that the reader knows it's only a dream, and Arthur doesn't. This is an interesting way of keeping the reader a safe distance from the goings on of the story. Malory uses this method again, when Arthur and his army are about to negotiate with Mordred and his. One of the King's soldiers notices a snake about to bite him, and he draws his sword to slay it. All that Mordred's men see is the blade being drawn, and a battle immediately ensues. Once again, the reader is told more than the characters. The only thing keeping the reader a part of the story is the vivid descriptions given of the nightmarish world of Arthur's dream, and the smoking, bloody battlefield of a war that wasn't meant to happen.   Ã‚  Ã‚  Ã‚  Ã‚  Malory also makes use of drama in his portrayal of the double-death scene, again with Arthur and Mordred. When he describes Mordred's sword being driven into Arthur's chest, and Arthur's spear running Mordred through, the reader almost cringes at the thought. However, it is not enough that they are both killed by each other's hand, Arthur doesn't die immediately. He is carried by his most faithful knights back to a chapel, where he died more honorably. The reader is bearing with him all the way, glad to be rid of the villain Mordred, but at the same time pitying him, for he was Arthur's son. This makes the story even more involving, and forces the reader to imagine

Personal Narrative: What Real Friendship Is Essay -- essays research p

When you were still in the kindergarten, friends were the people who romped about with you, played mischievous tricks upon everyone. When you were getting bigger, perhaps at primary school, friends were the people who helped you in your homework, who sung with you at the school choir. Had you forgotten them? Had you betrayed them? Are you a good friend to your friends? A true friend would always tell you the truth, be you best partner when you need him, most of all, support you. It is not right to act suspiciously in front of your friends. Not long ago, my friends were very busy planning a birthday surprise for me. They stopped talking when I drew near and whispered when I was within earshot. They put their work hastily away when I asked what it was. Their act was so suspicious that my curiosity grew. I tried to expose their scheme. I tried to peep into their drawers when they were away at recess. At the end, everyone lost his patience and interest and my friends blamed me. â€Å"It’s all your fault!† Yes, that’s true. I had spoiled their plans, but their motives were suspect with me. Good friends are the people who forgive your mistakes, who stop you from making mistakes and help you when you do. Friends are the people who help you, who offer support and tell you the truth when you need to hear it. Once, my friend Aggie and I had attended a duet contest. We tried different styles and different songs, but none of those satisfied us. I was upset and wanted to give up, but Aggie encouraged me. Finally, we chose the most suitable piece of music for the competition. We practiced and practiced and practiced. Sometimes we only practiced for an hour, while we usually practiced a whole day, kept repeating the same phrase again, again and... ...missed her. Aggie never acknowledged the letter with words, but she did with her behavior. We went from acting like awkward acquaintances to being the friends — and soul mates─,─, that we once were. She began to write me more and more and our conversations went back to the gossipy notes we used to have that made us laugh. She included me in her life and we began a new relationship─,─, a very honest and real relationship. Now it is with laughter and joy. It is hard to believe that after all the years of separation and all that we have been through, how close Aggie and I have become again. Friends are the people who understand you, who walk beside you, who make a difference in your life. They stick with you and stand by you. They hold your hand and watch you live. You learn from them and rely on them. Your life is not the same without them.

A Prryhic Victory Analysis

ENGL 2, MWF 12:10 Jordan Morgan November 9, 2012 â€Å"A Pyrrhic Victory† Analysis For years there has been the never-ending controversial issue regarding condom being distributed within the United States high schools. January 8, 1994, Anna Quindlen publishes her article, â€Å"A Pyrrhic Victory,† in the New York Times, where she states that not allowing condoms to be distributed in high schools is self-defeating, harmful to students, and inconvenient for parents.Quindlen attempts to persuade readers, but is not completely successful. Quindlen provides a rhetorical example that is intended to demonstrate a need for condom distribution within the schools. She, then, introduces Dr. Cohall as an authority figure and explains that the opt-out idea, from the previous example, is likely to be used. Quindlen provides raw numbers about sexually transmitted diseases and gives specific examples that are intended to demonstrate that parents are not adequately teaching their childr en.Furthermore, she claims that many of her opponents live in Fantasyland and then provides a specific example that is intended to demonstrate this. Finally, Quindlen claims that condoms are not the real issue, but deeper parent-child difficulties are. Quindlen was aiming for a specific reaction from the reader. Her main goal is to persuade the reader enough that they will end up viewing her opinion on condom distribution as if it were their own. Because her article reaches out to readers of all ages, she is hoping that it would move her readers into taking action upon this issue.She wants students in high school to starting demanding that their schools provide them with condoms, and she hopes that those who are faculty at schools stand up and start distributing them. As a result of her article, Quindlen is hoping to make a difference just by publishing her article. In the very first sentence of Quindlen’s article she says, â€Å"Pop quiz. † By using his statement she is identifying roles. In school, the teacher is the person who would give a pop quiz after teaching something. So by saying this she creates a subject position that makes her the teacher, and the readers are the students.By stating this phase she is assigning the responsibilities of the teacher and student. Quindlen, as the teacher, has the right to teach that condom distribution is the right thing to do, while the readers are expected to just intake this information as if there are no other options. She provides a scenario of a high school boy who was denied a condom from the school nurse and in result, he got a sexually transmitted disease. After this scenario, she provides a multiple choice question that implies that there is only one correct answer, hers.Although Quindlen has identified who the student and teacher are, her tool fails because students, quite frequently, despise their teachers. By immediately springing a pop quiz on the reader, she has irritated the readers by mak ing them emotionally inferior to her. This tool is inefficient because Quindlen blindsides her readers with unexpected emotion. Quindlen introduces Dr. Cohall, a pediatrician into her article where she refers to him as a â€Å"champion of condom distribution. † Just because Dr. Cohall is a pediatrician does not make him a champion of condom distribution, let alone a champion at all.Pediatricians work with young children who are not sexually active, therefore sexually transmitted diseases would not be present and there would be no reason to be distributing condoms in that profession. Dr. Cohall later states that there were one hundred and fifty cases of sexually transmitted diseases within the three high school clinics that he put on in 1992. Quindlen rephrases Cohall’s statement and writes it as â€Å"150 cases† to purposely catch the readers’ attention and to make them react as if that is a large number of cases. Also, these cases could possibly be a rep eated case for the same person.For example, one student can have five cases, another could have three, and so forth. This number misrepresents how many students are reporting sexually transmitted diseases. Also, Dr. Cohall does not state the total number of students at each of the three schools. There could be two hundred students and one hundred and fifty cases could have a sexually transmitted disease, or there could be one hundred and fifty cases out of two thousand students. The total number is not explained which weakens her argument. She also represents the number of cases combined within three schools, which means that each school has approximately fifty cases.That does not sound nearly as outstanding as what she stated. Dr. Cohall is simply providing raw numbers, which leaves a lot of uncertainty. If Dr. Coholl had reported his numbers as a general population he would have a much higher authority. Therefore, Dr. Coholl has little creditability and is not much of a resource f or Quindlen. Quindlen refers to Dr. Cohall, again, and tells the story of what happened to a girl whose mother found out that she is sexually active. According to the teenage girl, her mother found her birth control pills, seized her by the throat and said, â€Å"I brought you into this world; I can take you out of it. After this threat, the girl squeezed out of her mother’s grip and jumped out her window to escape her mother and in result, broke her leg. Quindlen uses this story as an example of her idea of parent-child sex talks. This example is not logical. The reason the girl was trying to escape her mother in the first place is because she feared for her life, so it would make no sense for her to turn around and risk her life by jumping out of the window. Again, this source is not credible. The typical parent approaches this subject in a very sensitive matter and avoids attacking their child.Due to the fact that her source in not credible and her example is too extreme, Quindlen’s argument is flawed and ineffective. Quindlen explains the problems she has with ABC Network because they have removed the commercials about condoms during primetime television. ABC complained that condoms were too inappropriate for family-oriented television, when in fact, the condom commercials were mild and informative. Quindlen provides an analogy between condom commercials and the primetime television show Roseanne. She states that the show is much more candid about sexual activity than the condom commercials.Roseanne shows the indiscrete sexual relationship between her and her husband. Roseanne’s sister, Jackie, is known on the show for having one night stands and being openly lesbian. Quindlen claims that ABC is being hypocritical in the sense that they are showing Roseanne on the, so-called, family-oriented network during primetime, but refuses to show mild condom commercials. Quindlen makes an efficient argument by stating that children are left mor e curious about sex after watching Roseanne than they would be after seeing a condom commercial.This analogy does support and strengthen her argument in her article. In her article, Quindlen shows a persona of superiority and sarcasm. She clearly proves in the first paragraph that she feels the reader is ignorant and that she, being superior, must teach the reader the correct way to think. Quindlen is only weakening her argument by implying that her readers need to be taught what to think. Quindlen is showing her sarcasm by say things, such as â€Å"Don’t you just love those mother-daughter sex talks? † not only to entertain readers, but to also entertain herself.Her persona comes across as arrogant when she uses sarcasm in certain situations. For example, a girl throwing herself out of a window should be a tragic event, but Quindlen is sarcastic about it which makes it seem as though she is not taking it seriously. Sarcasm, used correctly, can be effective, but in thi s case, it was facetious. When talking about serious matters such as sexually transmitted diseases and condoms, readers are stuck questioning Quindlen’s egocentric persona instead of focusing on the matter at hand.In her New York Times article, â€Å"A Pyrrhic Victory,† Anna Quindlen takes her stand on condom distribution in high schools throughout the United States. She claims that we are harming students by not distributing condoms in schools, and that it shouldn’t be the parents’ responsibility because they are too ignorant to handle the situation. Her attempt to persuade the reader of her beliefs is flawed and ineffective. She starts the article by providing a subject position that creates emotions within the reader against Quindlen personally. Her statistics from Dr.Cohall are incomplete and her reference to the girl in the story involves a source that is not credible. On the other hand, she does provide a strong analogy about Roseanne and condom com mercials, but it is not strong enough to compensate for the rest of the weaknesses throughout the article. Finally, Quindlen’s persona of sarcasm and superiority harms her argument by creating questions and doubt within the reader. Quindlen fails to convince readers that condom distribution is essential, and irritates the reader by pointing out their incompetence.